What is Data Analytics?
Data is simply defined as information in its raw form.
Data analytics is the science of the analysis of data to make conclusions about the information.
Why is it important?
Good data management practices are key to extracting quality insights for decision making related to business strategy that ultimately affects activities around business performance, customer management, marketing and sales, supply chain, risk, and other functional areas.
There exists in the world today, massive amounts of data partly due to the exponential growth in the digital economy.
Data is now referred to as the ‘new oil’.
This is because data has now become a major resource that organizations glean deep insights from to inform better ways of serving customers, operating more efficiently thereby increasing profitability.
Development data analytics applications
Our data analytics solutions enable you to:
Develop a data strategy that becomes an invaluable tool for dominating your market
Design and build data pipelines that will streamline connection to data sources
Aggregate data in a central repository for reporting and advanced analytics
Build and manage the right data governance structures to ensure data quality
Leverage our Machine Learning models for accurate forecasting and predictions